Online Reputation

The New York Times reported a survey by the Opinion Research Corporation, in
which 84% of Americans say online reviews influence their purchasing decisions.

When 84 percent of consumers are engaging in any given practice, you better take note of that.  The businesses that want to get an edge and get ahead are the ones that will be taking into serious consideration their own online reputation as it relates to the social web.

Search engines are moving closer and closer to a more socially driven web.  That means based on the information your company has online will determine the amount of business you will see from the internet.  If done properly your business could see huge increases of customers and the same goes if your company has negative information you could lose thousands of dollars in missed opportunities.

As a business owner you are already used to living and dying by your feedback you receive from your customers or clients. Well now the customers have a bigger voice than ever, because now instead of venting to you the business about their problem, they go straight to the world wide web to vent to the entire world. Now when other new potential customers search the web for your business maybe looking for the address, phone number, or just for services and products in their area, They are now hit with these negative reviews and typically go to your competitors instead.

It has often been said that your online reputation IS your reputation. 

Online reputation management is not about simply getting rid of unwanted  reviews but its about actively building a positive, socially active base of consumers and customers that your business can benefit from, both in terms of social proof and search engine rankings.

Online reputation management services are about offering a complete package to build an accurate representation of your business and brand that it represents. It is about painting a picture of your business and highlighting what is good about it, so when someone is searching for your business details like company address, phone number, hours of operation, reviews or just searching for products and services in their local area that your business offers, they are  then greeted with a positive picture &reviews about your business so they can make an informed decision on whether to give your business their hard earned dollars.

Not only will social proof propel businesses, it is also becoming more and more important to the algorithms used in search engines like Google. It is no secret that those pages that have more social interaction, whether it is in the form of Facebook likes or in the form of posting reviews, will end up being ranked much higher than those pages with little to no social proof.

Bad reviews, negative information or just plain false information can deeply and immediately affect both the emotional and financial well being of a business owner. It can fill like the world is falling around you and your business in going to fail. If you already have some negative information about your company and ready to solve this problem or if you are ready to be proactive and take the necessary steps to defend your online reputation before hand, then contact us today so we can help you.

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